The Count Your Candles program continues to be available in stores for those that have upcoming birthday celebrations. The now famous 'Pay Your Age Day' event was conceived as a kick-off to the company's highly successful 'Count Your Candles' program which is a part of Build-A-Bear's year-round celebration of birthdays where Guests 14 and under who visit the Workshop with a Build-A-Bear Bonus Club member in the month of their birthday can 'Count Their Candles' and pay their age for Build-A-Bear Workshop's Birthday Treat Bear (valued at $14 USD / £14 GBP / $14 CAD). It's the perfect opportunity to send a hug to a loved one or add to your collection of furry friends. 'Instead, we want our Guests to enjoy and participate in the 'NO LINE, ON-LINE Bear-Building Sale!' to virtually go through the steps to create a new furry friend from home and receive exceptional savings on popular products.'īeginning at 10am CST on August 12, Guests can get a new furry friend for as little as $4, exclusively at Bonus Club members can purchase up to two furry friends included in the sale and have the chance to choose an outfit, accessorize and name their furry friend as well as make a wish on the heart – replicating the beloved in-store experience! From our cuddly Lil' Cubs to some of our most popular movie characters, the 'NO LINE, ON-LINE Bear Building Sale!' has something for everyone.

Although our Workshops around the world have new safety protocols in place and are open for Guests to visit, in the past, the 'Pay Your Age Day' event has been so popular that it created lines and crowds, which didn't feel right at this time,' said President and CEO, Sharon Price John.

'We had originally planned a 'Pay Your Age Day' event for 2020 but decided to adjust those plans this year in the wake of the pandemic.

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